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HRA Meeting Minutes – Monday, July 27, 2009 Page 2 Ayes: 5 Nays: 0 Motion carried. 7.Public Hearings None. 8. Action Items Commissioner Furnham arrived at this time, approximately 4:50 p.m. a.Discussion of 2010 Budget Strategic Plan Update Executive Director Trudgeon noted the draft of staff’s revisions to the Strategic Plan from the July 8, 2009 HRA workshop; previously provided to members via e-mail, with no comments heard to-date by staff. Mr. Trudgeon noted attempts by staff to link housing areas of the City’s Comprehensive Plan to the HRA Strategic Plan, with a red-line copy provided to members highlighting those revisions. Members had no comments on the Strategic Plan update. 2010 Preliminary Budget Mr. Trudgeon presented staff’s “first draft” of a proposed 2010 HRA Budget, incorporating those initiatives incorporated into the 2008 – 2012 HRA Strategic Plan applying estimated numbers to those potential projects. Mr. Trudgeon requested initial comment and review by the HRA prior to their August 31, 2009 meeting, to allow staff time to prepare final recommendations to the City Council at their September 14, 2009 regular meeting for adoption of Preliminary 2010 Budgets and Levies. Mr. Trudgeon provided, as a bench handout, comparisons between 2009 and 2010 tax levies and estimated tax impacts, based on a $498,00 proposed 2010 budget. Mr. Trudgeon advised that this represented sixty-three percent (63%) of the allowable maximum RHRA levy, which would be $794,315. Mr. Trudgeon noted that this budget was more realistic and more accurately reflected the new Strategic Plan initiatives; and noted that substantial reserves in place over the last few budget cycles were no longer available, due to further refinement and tracking by staff of HRA funds, both revenue sources and actual expenses for specific programs. Mr. Trudgeon further noted that upfront code enforcement activities reduced available funding for other HRA activities to some extent. Mr. Trudgeon noted staff’s recommendation for continuation of the single-family loan program, as well as the abatement assistance program through 2010; and continuation of other programs as detailed in the staff report; and including additional training opportunities for Commissioners as the need arose; as well as incorporating specific line items for phone and office supply expenses for better tracking of expenditures. Mr. Trudgeon reviewed the new programs proposed in the updated Strategic Plan, and as detailed in the staff report. Discussion among members and staff included how the $40,000 was identified for marketing Roseville (“Why Roseville”) with that number representing potential billboard advertising along I-35W, as well as a large advertising campaign that would include radio time to market to the entire metropolitan area, rather than as currently done only to Roseville citizens; and minimal costs to continue the realtor education program and represented as a separate budget line item. Member Masche observed that this doubled levy actually was a function of readjusting the previous $367,000 cash carryover in the 2009 Budget that had now been spent, and needed to be replenished with new levy dollars; and actually reflected a more careful review of all