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2000 Curbside Campaign ~®r New 16aterials Background on Our Partnerships In 2007, Eureka Recycling entered into a new partnership with Tetra Pak to make it possible for residents to recycle their juice boxes and milk, soy, and broth cartons at the curb. Tetra Pak received a grant from the Minnesota Pollution Control Agency in 2006 to ensure their packaging gets recycled in Minnesota. Tetra Pak partnered with Eureka Recycling to collect this material from its curbside programs in Lauderdale, Maplewood, Roseville, and Saint Paul and to process those materials at its facility. In 2001, Eureka Recycling entered into a similar partnership with U'SAgain, a textile recycling company. Eureka Recycling sells the clothing to U'SAgain. According to the most recent numbers from the US Environmental Protection Agency (2005}; more than 9 million tons of usable clothing is discarded each year. That's more than 70 po>rirtds each year from. every person. i.n the United States! 13y adding them to the curbside recycling program, Eureka Recycling has made it possible for residents to help reduce the amount of usable clothing that is thrown in the trash. In 2008, Eureka Recycling, with our partners Tetra Pak and U'SAgain, continued to work closely on market development and education. Don't i.et Snow Be Tho ©MT Thing On Your Curb This ~ilnter. Oon't forget, our recyG ng program includes a !ew items That can't be recycled !n other ~mmun~ties h/et9 -like mh'k cartons and €uice boxes, ark clothes arxt €insns? ~,-~; -~" c~+~~ ~ ~ ' ~ ~ll{~;~ s w y _ ;< ~ At 1. 1• k F _ Stxrnmary of 2007 Campaign The 2007 campaign launch for Milk Cartons & Juice Boxes anal Clothes & lrinens included a press conference, education tags, ads in community newspapers, notices in grocery stores, an email alert, and the distribution of brochures to libraries, coffee shops, etc. This campaign proved effective at introducing people to these new materials. When residents received education, they recycled more. ® In every case when outreach was applied, there were clear increases in the amount of materials collected at the curb. • As with any new materials, the amount of material collected grows steadily over time. It takes years of sustained education to reach mature levels of collection for new materials. 200$ Education Eureka Recycling, Tetra Pak and U'SAgain continued an education campaign in 2008 that built on the momentum. of the 2007 campaign and the success of the 2.008 Guide to 2828 Kennedy Street N£ 1 Minneapolis, MN 55418 1 (651) 222-1678 1 Fax (612} 623-3277 ! www.eurekarecyciing.ar~ Eureka Recycling is an affirmative action, equal opportunity employer, It is our pa€icy to hire without discrimination Based on race, tread, retigion, sex, cater, national origin, sexual nr aHecdntlal Vrt9atatten, ancestry, familial statil5, ape, dlsatkility, rnarftal Sta1[IS nr Status with regard Eo putlllC asslstaFlCe. Q Prlntsd on 1 0096 posteonsumer recycled paper that was processed without the use of chlorine.