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p <br />-- ~., <br />It is recommended that the Board discuss these potential goals and adopt those (by motion) <br />which are relatively more important as well as being attainable or measurable. <br />Research - With agreement and understand of stated goals, it will be necessary to determine if <br />and how well the goals are currently being met. For example, we may find that a certain group <br />of residents are already aware of the impacts of their actions on water quality. Knowing this, we <br />would focus our efforts elsewhere. Research is useful to help focus public education/information <br />efforts to the proper audience and to utilize the most effective tools. It is proposed that research <br />for the GLWMO effort primarily utilize past research in other watersheds; however, we may find <br />in the future that new research, specific to GLWMO, could be helpful and/or cost-effective. <br />Attached are examples of public education research performed for other organizations. <br />It is recommended that the Board discuss their preference for either using existing research <br />from other WMO's or the development of specific research for GLWMO. <br />Write the Plan - The plan should utilize the findings of the research element to determine target <br />audiences and techniques. The plan should estimate expected outcomes, so that effectiveness <br />can be monitored. An overall budget, proposed. projects and schedules should also be included <br />in the plan. <br />Implementation -The actual implementation of the plan is dependent on the types and <br />complexities of the public education efforts proposed. It is anticipated that this stage of the <br />effort could begin yet in 1997. Overall, we would remain flexible to allow changes in our <br />approach based upon our success on previously completed implementation. <br />Evaluation - In order to determine which aspects of the plan were successful, and which need <br />improvement, it is necessary to evaluate the project's implementation. This step will compare <br />actual outcomes to those projected in the work plan. This step is very useful in helping guide <br />future public relations efforts. <br />The projected schedule for development of the public education/informationp1an for GLWMO is <br />as follows: <br />Next Meeting (July 24) Research performed, Draft Plan presented <br />4`h Meeting (October 23) Report on Initial Stages of Implementation <br />