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Prior to adopting these measures it was noted that Roseville residents were, on average, already consuming <br />less water than residents in many other communities. This is likely due to the fact that relatively few <br />residential properties in Roseville have irrigation systems, which is in contrast to some 2"d and 3rd ring <br />suburbs. It may also be the result of having a relatively lower population per household. <br />As a result, we would not expect any large-scale reductions in residential water usage simply due to the <br />presence of a conservation-based rate structure. <br />In comparing average household water use in 2009 to the previous year, it appears that households used <br />about the same amount of water in both years. In other words, the new rate structure implemented in 2009 <br />did not appear to have any significant influence on consumer behavior. However, it should be noted that <br />there are many varying factors that contribute to how much water each household uses; including the <br />amount of rainfall, number of occupants, age of the occupants, etc. <br />And while we can intuitively conclude that there is a certain price point that individuals will make changes <br />in their behavior, we will be challenged in determining what that price point is. That being said, changes to <br />the rate structure would be warranted if we conclude that the 2009 rate changes were ineffective. However, <br />it is arguably premature to make such a conclusion based solely on one year's data. Staff recommends that <br />the City preserve the current tiered rate and summer rate differential for one additional year to gather more <br />comprehensive usage data. <br />POLICY OBJECTIVE <br />An annual review of the City's utility rate structure is consistent with governmental best practices to ensure <br />that each utility operation is financially sound. In addition, a conservation-based rate structure is consistent <br />with the goals and strategies identified in the Imagine Roseville 2025 initiative. <br />FINANCIAL IMPACTS <br />� Sased on the 2010 Preliminary Sudget and the Staff-recommended rate increases, a typical homeowner will <br />� pay approximately $122 per quarter, an increase of $4.45 or 3.8%. Additional detail is shown in the tables <br />� below. <br />� Sased on the 2010 recommended rates, the following impact will be realized on an average users' uaq rterlX <br />� utility bill. <br />� <br />Single Family Homes <br />** Based on an average consumption of 18,000 gallons per quarter. <br />Page 3 of 7 <br />