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REQUEST FOR COUNCIL ACTION DATE: 1 /28/02 ITEM NO: `� A Department Approval: Manager Reviewed: Agenda Section: - � ��i��ib�+' Item Description: Adoption of City of Roseville Sponsorship Policy BACKGROUND Since 1999, the Parks and Recreation staff and the Parks and Recreation Commission have been exploring an expanded sponsorship policy to increase financial support for programs, facilities and services. In November of 2000, the Roseville City Council reviewed the proposal with staff and requested that they revise some aspects of the proposed policy including making it applicable to all departments. Staff has done that and requests the adoption of the policy to move forward in obtaining new revenues for the City. The following is a summary of the history and issues pertaining to this policy. History- In the late 1980's, the Council adopted a policy of sponsorship approval as it relates to specific parks and recreation special events and programs such as Rosefest and scoreboards in parks. In 1993, that policy was expanded at the Roseville Skating Center with the addition of the John Rose Minnesota OVAL. (see attached policies) Proposed Policy- The key elements of the revised proposed policy include: • Specific controls for approvals . Component allowing collaboration with other groups such as youth athletic associations allowing revenue sharing between organizations. . Council control of where signage is or is not appropriate . Fairness to sponsors in how they compete for sponsorship opportunities, POLICY OBJECTIVE The proposed policy is consistent with the approved budget goals that the departments work to leverage outside funding sources for the support of the operations of departmental activities. The policy would be implemented with the following criteria: ♦ the benefits to the City are equal to or better than benefits to sponsor ♦ all proposed conditions would be in writing approved by the City Manager ♦ contracts will be reviewed by legal counsel ♦ final offer over $5,000 must be approved by City Council FINANCIAL IMPLICATION The proposed policy would positively affect the City of Roseville's budget by obtaining additional funding to offset the property tax liability of the residents. STAFF RECOMMENDATION Based on the significant financial potential, the staff recommends the City Council adopt the proposed sponsorship policy. COUNCIL ACTION REQUESTED Motion adopting the attached sponsor policy.