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jOr'r�s L�rtc <br />LA�ALLE. <br />November22, 2004 <br />City of Roseville <br />Thomas Pascl�ke <br />City Planner <br />26b0 Civic Center Drive <br />Roseville, MN 55113 <br />�': � �'�er P[� rl��� � <br />Mr. Pascl�ke: <br />� la� 6�FN1+ �+� �. <br />� <br />��������� <br />�I�t�+�a�oo-����#�f�� <br />As requested and as we discussad the other day on the telephone, please allow the <br />following to serve as a narrative for the re�ques-t for an amendment to the e�sting <br />PUD agre�erneat for the refe� properiy. <br />At the present �ime, Rosedale Center is a#raditiot�a[ regional mall — muJ.b fashion <br />anchors with in-line small shop ��ovida.ng the specialty goods and services <br />for the customer. (z►�� with thLS program are the food uses, either in the <br />form of a cluster, food � urt; �d aI one, co fFce shops/cafes; or sit down <br />restaoura�ts. Again, directrd by wFrat our market and demographic <br />research iD� Oir �li� stra�egy is avalu.a�d eontinually and documented <br />yearly via our budget pr�cess, Over the past few years, we have noticed the <br />��g trend in lifestyle centers and the success of the same. <br />Today tb.ore are approximately 140 lifestyle centtts and � the Intemational <br />Council of Shopping Ck�ters (ICSC�, they are p�edictu�g ti�at as many as 30 centers <br />annually could be o�n�cl for the ne� 5 yea�s. In fact this type of development has <br />become so �cessful ti�at there a�`e a number of tenants tl�at will no longer "go into <br />the mall"; they believe their customer is better ser�d by this type of retail format. <br />In our own m$rket area, proposa[ projects, t�at we are aware of, such as Woodbury <br />and e�sting projects, such as The Shop�es at Arbor Lakes and the existing � of <br />Grand Avenue do pose a competitive threat to Rosed.ale, <br />This current trr�d in retail development embai.i�s mi��ed use, open air retail venues, <br />which fe�xre "lifestylen t�.ro.an�ng objectivesand cn.�rtaiament, includingfood, <br />c�estaurants, and i�ater� as critical components. Individual and unique �loc�al <br />