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Page 2 theme-ing) designs are prevalent; the "cookie cutter" approaches are seemingly non-e�stent. Developers/owners apparently have finally realized that the overall image of the retail venue is lcey and critical to the merchandise and tenant choices. We need to create a sense of place, an identity, and a reason to attract the public and have tllem embrace the projec� And the actual retail use,s needs to parallel this direction as well. In other words, we are encouraging and placing this component of the center as a ret�al opportunity f�t does represent the life (style) for the location, the merchants, and the tenants. To that end our new tenant anchors are key and critical in terms of establishing the proper(fuha�e) direction of the center as a whole. As noted earlier, ltosedale already enjoys the success of 3 existing fashion anchors; Marshall Fields, JC Penney, and Herberger's. Along with the current in-line retailing, this is a viable center. However, there is a void in ti�e design caused by the demise of Mervyn's. A lifestyle componentin this area of the center would start to resolve a number of issues; the need to offer to new tenants an environment that they prefer to operate in, a different shopping experience; and a void in a merchandise category. As a result, it is our intention that the lifestyle componentis to perform like anotller anchor as well as act as a separate shopping program within Rosedale Center. Altllough merchandising is the key driver to a lifestyle center, it is the architect�ure, design and amenities create the sense of place. The overall direction is for outward facing, pedestrian scaled, street desi�s. Sidewalks, lighting, landscaping, benches, music, building materials are criticaL Brick, stone, and fabric canopies are a few of the design language pieces. S'�s and tenant signs are intended to be unique and represent the individual tenants that occupy the spaoes even though tl�y are part of the greater building. The intent is to provide consumers with a"main street" shopping experience. C� proposal includes the entry plazas as well as the plaza in front of the theatre. A meandering sidewalk connects the shops to the plazas as well as the mall. Additionally, we have created "zones" of shopping. The lower level is focused on the smaller venues of stores; this experience starts � the arrival to the project from the ��tr�et, County B2. At this entrance one can readily see all of the stores and the parking is directly in front of them and altered &om the existing scheme such that it is perpendicular to their st�s. Focus on customer convenience, a tenet in this design genre. On the other hand, the upper level shopping is a continuation of a program tl�at we had commenced a few years ago — entertainment, in the farm of restaurants; Big Bowl and Macaroni Grill. Witll the addition of the theatre as well as anotller restaurantand cafe, we now have created a critical x�s in this area