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ea fi: Parker Research was contracted by the San Diego County Taxpayers <br />Association to evaluate the accuracy and applicability to S�n Diego of a report by <br />.�rlon Bo:u��e�, Pl�.D. and Rend�ll Crane. Pb.D. entitled Th e Impact of Big Box <br />Crrocers on Souihern California: Jobs, Wages and Municipal Finances.- Ftea & Parker <br />Research fonnd the &�ar�et/Grnne report to be a very thorough analysis �th a good <br />�nethodologieal component and defensible conclusions. particularly with regard to sg�t <br />impacts. <br />Richard A. Parker, Ph.D. und Louis M. Rea. Ph.D. of Rea � Parker Research applied the <br />model from the �oarnedCcane report to San llicao County m anticipation that <br />stipercencer retail will seek to begin operations in San Diego. Supercenters combiEne <br />cliscaiu�t retail t•ii� groceryitems in one structure consistingof up to 550.000 sqi�are <br />feet of reaiil space. <br />Rea & Parker Research adapted the BoarnedCrnne rneChodolo�y, r'he�s applicable. and <br />added to their methodology- diu� adjustments which address issues not Fully analyzed by <br />the BoarneUCrane report, such as laealthcare costs and per�ion impacts. <br />, � �... r-,r. . . ,--'.,rtr,. <br />�.. , � �r �� � .. �y�y <br />. ,- ��^� � <br />��' � �r �.Y1�+�L�o�-,�43�f ' <br />� 1� i{r■� k,o� ��rr���� f� � P+�iue �1� f� II� �r�e� �F � <br />q'Rw�+�e' *'+�'� �s sQ, [�.� �s� � � fd{oW� <br />� �'�' �hd I�eh� �1 bf �P�dl� � ' ■ FisG� �+�frr rF � �rrn � �d�c �d <br />��I�'�i � � �� �r �'F�o�F' P��h'.� 4-r ��• 4w ��.n . <br />rni�� ��. n�ioA otr��. [�j�IF� il� OM1� �•11M �� <br />f '�iC�{�MG� � �U�G'M� RM�Ii�f �� • � ��� �+�*+r � � <br />� � !p�ark� ie�pod on wQQ�s b P�ded�a�, �r�p �res � #�b <br />$-�d� mllCrr;�P*' Y*�r• r.rF o� c�F rtrr. p�b4i� rer�ir.is iar <br />� . . wp�c�E coul� .uc�.� $�.Q4�d <br />� Th� w,ag,� �,�,.n pr��r}� ,,,ar�n Fw F• <br />�d Nu�r e�1{'v�t i� b. �� Theie� r�dF+�'tmpvcts on �]'1d use la <br />ba ��� �bf3 par hour �pe� i�� .•�o ��nir�ed as a result oflE� greater <br />San Diego �ourd}r � in d� L�.�; "'�����y in d� dis�ur►t relrnl <br />�_� <br />and Orange County shady a m uriGzec� � <br />8oernet and Crane. This causes tha wog� ,{�� � ti�e more space consumptive <br />- nuwre aF discount retailers visa�vis <br />impact b be proporfionately more .. <br />detrimental in San Die�o ihan Boomet and ��`��'` <br />Crane indicnted ior �r, California, k� J4r ��[*r risk fiom Uiis increased <br />as a whole. :`'m�:�r� the small, local stares which <br />� L�¢ p�ylm and �e�l 6.r�'i� ,.r! <br />ir�h.i � r�fdi ingnliYel� bx ar• <br />�ddilio�i �B� ml�ioR- $1�� miflion <br />� �� <br />* wlaafl� �� 1f� �,r �.dv�.d kr <br />*n'�'�y�yF rw�n�++� p� �'°I���°"r <br />�Or �+beir`� � ti4d mn.enlu�* <br />�rrr�.� �88}��,�fa� rr� �s�d <br />� .. _ ._. <br />�'4 rnIHY3n p� •yr� <br />�u�ndx�d'� n neighborhood <br />shopping �s and depend upon � <br />aip�rn�' drawing power. Ea�wr�i� <br />wor� � w civw�r� cf s�rr�vr� �(�wc <br />of s�pwwr�+�iFdo significantfinancial <br />domage to tl�?ee smaller, Ixal slores, <br />causing negative fiscal impacts and an <br />inaecaed polential ior urban �� and <br />bligh� <br />