2010-05-18_packet - Laserfiche WebLink

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1.The RHRA has already created a branding of the Living Smarter and has created a web page of www.livingsmarter.org. However in order to protect the trade mark the RHRA would like the consultant to service mark the logo. 2.Marketing recommendations including website layout of www.livingsmarter.org strategy and search engine optimization, social media marketing ideas, direct marketing, television, radio and print advertising campaign, print collateral materials and public relations efforts that will reinforce the branding. This will include the design and copy work for each recommendation. 3.Implementation strategies including budgeted costs of each recommendation, any possible outside of the RHRA funding sources for each recommendation, responsible party to be charged with carrying out the recommendation, and step-by-step instructions for the implementation of each recommendation. A return on investment measurement should be indentified for each strategy. 4.Recommendation for continued marketing strategy along with budget and timeline (years) that would need to complete a successful marketing campaign or continuation and maintenance of the campaign. B.The selected consultant will present the Draft Plan to the RHRA Board at a public meeting outlining each recommendation and rationale and will work with the Staff to refine and reach agreement on the marketing campaign and implementation. C.Based upon direction with staff the consultant will refine draft plan and create a final document of the scope of contract. IV. FORM OF PROPOSAL The consultant proposal should include: A proposed work program to respond to the scope of work in this RFP, including showing the scheduling of various tasks and the related budget. Name and title of individual who will be working on the project, including support staff or outside contracted vendors. The proposal shall indentify the consultant’s project lead/manager. Include brief resumes of key staff persons. The hours each individual is expected to work on the project and the percentage of total for the project that time represents. The names, addresses, telephone numbers and email addresses of clients for whom the consultant has recently performed services including a sample of the project delivered. A not-to-exceed amount for the budget of the project, inclusive of travel, and any out of pocket expenses.