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Regular City Council Meeting Monday, March 28, 2011 Page 9 dissemination and sharing at its discretion; and review of specific data related to perception versus reality and minimizing distortion or fixing real performance is- sues. Mr. SaintAmour led the Council through various exercises in examining the data with the strategy to improve performance to improve outcomes as a framework in following the survey and validation process. Additional discussion included the underlying methodology used in the survey; response rates per question and a request that Mr. SaintAmour provide that infor- mation; bubble charts versus response rates; accuracy of questions and responses to ensure they truly reflected the community-at-large; how potential false mea- surements from false numeric responses were addressed in the scientific data; re- moval of"don't know" and skipped questions from the totals prior to compiling the data; how to determine if those eighty-four (84) website respondents were Roseville residents, with them registering by phone number for tracking purposes; and commonality among communities for many of the core services and programs they provided to their citizenry. Further discussion included how Cobalt Community Research generated their up- per Midwest cluster information and data in evaluating regions versus national trends; annual indexing of the scientifically-based information to ensure its validi- ty; and data specific to Roseville that was included in the generic questions. At the request of Councilmember Pust, Mr. Pratt advised that the underlying data and the full survey report was available to the City Council at their request; and could be compiled specific to individual needs and questions, as well as areas of interest; and included very detailed spreadsheets of demographic groups. Mr. Pratt advised that the survey information in its entirety was downloadable and available to the City from Cobalt. Mayor Roe thanked Mr. SaintAmour for his participation and presentation; and Mr. SaintAmour thanked the City Council for the opportunity to work with the City of Roseville. Discussion among the City Council and staff included survey results and Data Practices concerns with the amount of and content of the information available to the public. City Attorney Caroline Bell Beckman advised that the public could make a Data practices Request to Ms. Curti at City Hall and she could respond accordingly. Councilmember Pust suggested that the information should be downloaded onto the City's website or a link provided with Cobalt to allow the public to do their own research on specific areas of interest.