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Regular City Council Meeting Monday, March 28, 2011 Page 8 ville residents; and the HRA's encouragement for residents to see the financial in- centives in cutting their operating costs. Mayor Roe thanked Ms. Kelsey and Mr. Maschka for their update. b. Receive Citizen Survey Executive Director William SaintAmour of Cobalt Community Research joined the meeting via the internet for presentation of the survey results; coming from Lansing, Michigan; and facilitated by the City's Communication Coordinator Tim Pratt. Mr. SaintAmour provided an Executive Summary of the "City of Roseville Citi- zen Engagement and Priority Assessment dated March 2011." For the benefit of Mr. SaintAmour, Councilmembers introduced themselves. Mr. SaintAmour advised that the purpose of tonight's overview was to provide highlights and summaries of survey results, allowing Councilmembers, staff and citizens to review and absorb the data taken from a random and scientific sample of 1,500 Roseville residents culled from voter registration records, and then have opportunities to ask further questions at a later date on specific. Mr. SaintAmour advised that this presentation would provide a basic background and communicate more effectively going into future decision-making. A sample of the survey was included in agenda packet materials for reference; and a copy of the Executive Summary presentation was provided as a bench handout, attached hereto and made a part hereof Mr. SaintAmour noted that an opportunity was also provided for volunteer respondents (84 people, with 58 respondents ) on the City's website to participate in the survey; however, he noted that this data was beyond the core scientific-based random sample. Discussion among Councilmembers, Mr. SaintAmour, and staff included Rose- , ville's results compared with experience in surveying other communities; ques- tions on specific services provided by Roseville, and generic questions related to common and core City services; high response rate of respondents; written com- ments with open-ended answers and not included in statistical information pro- vided directly to the City by approximately seventy (70) respondents, and availa- ble in the near future from Mr. Pratt following their compilation; and distinguish- ing between those responding on-line and those responding to mailed surveys, based on identification numbers. Further discussion included distinguishing between and balancing statistical and essay results; use of American Customer Satisfaction Index (ACSI)National, Sec- tor, Industry Scores for comparison with Roseville scores and for perspective on best practices in reviewing individual federal agencies and major corporations and access to that data and its use for baseline studies on satisfaction levels on an ag- gregate level; ownership by the City of Roseville of its specific survey data for