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�I <br /> 6. Direct mail: For a smaller targeted audience a postcard direct mail <br /> campaign keeps North Branch front and center. While advertising <br /> increases visibility, direct mail creates recognition. <br /> Marketing Strategy: Business Attraction <br /> The goal is to attract industrial users of 30,000 to 100,000 square feet to locate their <br /> operations in the ESSBY Development Area. The marketing activities focus two <br /> audiences are targeted. The first is the business community. As previously discussed <br /> businesses would fall into specifically identified NAICS categories. Both traditional <br /> manufacturing and knowledge industries will be targeted. Mailings will be sent to <br /> companies located in metropolitan counties exhibiting high concentration of a specific <br /> targeted industry. <br /> NAICS Industry Sector Cluster Found <br /> 321 Wood Product Manufacturing Manufacturing Chisago Co./MN <br /> 323 Printing &Related Manufacturing MN <br /> 326 Plastics &Rubber Products Manufacturing Chisago Co./MN <br /> • 332 Fabricated Metals Products Manufacturing Chisago Co./MN <br /> 3327 Machine Shops &Threaded Manufacturing Chisago County <br /> 333 Machinery Manufacturing Manufacturing Chisago County <br /> 334 Comp. &Electronic Production Manufacturing MN <br /> 337 Furniture &Related Manufacturing Chisago Co./MN <br /> 517 Telecommunications Knowledge Chisago County <br /> 5415 Computer Design &Related Knowledge Chisago County <br /> 5413 Architectural &Engineering Knowledge Chisago County <br /> Source: US Census Bureau <br /> The second targeted audience is the Twin Cities real estate community, including local <br /> North Branch real estate professionals. In the metropolitan area, companies frequently <br /> use a broker or developer to assist them in the site search process. By educating the real <br /> estate professional,North Branch increases the likelihood of being considered by their <br /> clients looking for a metro fringe location. One strategy is to display at events brokers <br /> attend. An example would be continuing education classes through St. Thomas related to <br /> development issues. Another would be to display at the annual awards/conferences of the <br /> National Association of Industrial and Office Parks and the Organization of Commercial <br /> Realtors. By displaying at an event,North Branch can reach a greater mass of its target <br /> than trying to entice the brokers to travel to North Branch. <br /> • <br /> North Branch Marketing Plan Page 4 <br />