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As the initial "news item,"North Branch could focus on: <br /> • the selection of the Master Developer for ESSBY <br /> • 2004 Business Expansions and Relocations <br /> • JOBZ benefits <br /> Strateey for Business Community <br /> 1. Targeted Audience Number 1 <br /> • Potential users (businesses) <br /> 2. Information Source <br /> • Mailing list generated by NAICS code for specific zip coded <br /> • Vendor or Supplier names provided by existing local <br /> businesses <br /> 3. Budget <br /> Marketing ,q <br /> Press Releases announcing new business expansions As needed one <br /> Post Card Mailing(production,printing, postage) 4 times/yr $2200 <br /> TOTAL $2200 <br /> 4. Timeline for Implementation <br /> • Immediately begin with advertisement recognizing the ESSBY <br /> project's opening next Spring with infrastructure. <br /> • Follow each grant award and business expansion with a press <br /> release and advertisement. <br /> Strategy for Twin Cities Real Estate Market <br /> 1. Targeted Audience Number 2 <br /> • Twin Cities Real Estate Professionals <br /> 2. Information Source <br /> • Real Estate Professional Target List <br /> 3. Budget <br /> • <br /> North Branch Marketing Plan Page 5 <br />