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Marketing Activity Frequency Cost <br /> Press Releases on Business Expansions As needed None <br /> Congratulatory advertisements in regional As needed $3300 <br /> papers including the MN Real Estate 6 times max <br /> Journal, the Business Journal and others <br /> Feature Articles (i.e. Results of Market As Needed None <br /> Research Process, Grant Awards, Industrial <br /> Park Expansion) <br /> Direct mail Piece (production&printing— 4 times/yr $200 postage <br /> cost included above) <br /> Display at key broker events I Twice annually $1500 <br /> TOTAL $5,000 <br /> 4. Timeline for Implementation <br /> • Immediate contact with the Minnesota Real Estate Journal <br /> on the outcome of the ESSBY Master Developer search <br /> • Begin design of postcards immediately <br /> Overall Marketing Plan Budget <br /> Through the Marketing Plan budgets have been developed for each core activity. For <br /> ease of reference a master budget has been developed and contained in this section. This <br /> is the budget for the first year of the program, future years will not have as significant <br /> production costs, since updates to existing media cost less than new development. <br /> Marketing Strategy Implementation Cost' <br /> Target: Business Community $2,200 <br /> Target: real Estate Community $5,000 <br /> Sub-Total $7,200 <br /> lYlarketn Vols Delo` ment' .: <br /> Power Point Presentation $ 750 <br /> Web Site Update $4,000 <br /> Fact Sheets $2,500 <br /> Press Releases $1,500 <br /> TOTAL $15,950 <br /> Final Considerations and Recommendations <br /> A marketing plan is a fluid document that changes with the over the course of time to <br /> • reflect the economic development conditions within a community. It is important to note <br /> that the primary outcome of implementing a plan is to alter a community's image. An <br /> effective marketing plan will highlight a community's assets and promote business <br /> North Branch Marketing Plan Page 6 <br />