CCP 05-14-1990 - Laserfiche WebLink

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17 . A. Teleohone Survey Methods We will use our professional interviewers and on-site centralized telephone interviewing facilities to conduct high quality telephone surveys of Arden Hills residents. Our professional interviewers have had years of experience conducting telephone interviews and are particularly experienced in surveys of residents. Calls will be made at varying times of the day and on different days of the week, including weekends, to ensure that every conceivable attempt is made to contact the originally selected random sample. In addition, interviewing is carefully monitored by interviewer supervisors using electronic monitoring equipment. This equipment will permit City representatives to monitor interviewing from their own location if they so desire. Our interviewers know the importance of obtaining high response rates from the originally selected sample and have been trained in methods to reduce refusals and noncontacts to a minimum, While other market research firms generally obtain . response rates ranging from 20 to 35 percent in telephone surveys, our established interviewing procedures routinely accomplish response rates in excess of 90 percent from the orioinal sample. The following is a summary of the telephone survey techniques we propose to use for the survey of Arden Hills residents: (1) Use interviewers experienced in surveys of residents (2) Brief interviewers at the beginning of the project to inform them about the purpose of the study, review the survey instrument, role-play the interviewing process, and answer any questions they may have at the outset of the project (3) Contact the original sample at varying times of the day and on different days of the week, inciuding weekends, to ensure that every conceivable attempt is made to contact the original sample . (4) Monitor the work of interviewers using electronic monitoring equipment (5) Verify a minimum of 10 percent of the interviewers' work