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3/7/95 DRAFT • <br /> BUSINESS RETENTION PROGRAM <br /> 1. MAKEUP OF RETENTION PROGRAM PARTICIPANTS <br /> • ECONOMIC DEVELOPMENT COMMITTEE LIAISON <br /> (business person) <br /> • MAYOR, OR COUNCIL MEMBER <br /> • STAFF REPRESENTATIVE <br /> 2. ENTIRE BUSINESS COMMUNITY ORIGINALLY CONTACTED, LETTER <br /> SENT DESCRIBING PROGRAM. FOLLOW UP WITH PHONE CALL TO <br /> SET UP TIME. <br /> 3. PROVIDE COMPANIES WITH CITY MARKETING MATERIALS, <br /> DEMOGRAPHIC INFORMATION, BUSINESS RESOURCES, STATE <br /> INFORMATION, ETC. <br /> 4. ADDRESS ANY CRITICAL ISSUES THAT THE COMPANY MAY BE <br /> FACING; ROADS, PARKING, PUBLIC SAFETY, EXPANSION NEEDS, ETC. <br /> FOLLOW UP WITH A LETTER THANKING THEM FOR THEIR TIME AND • <br /> RESOLVING ANY ISSUES THAT WERE BROUGHT UP DURING THE <br /> VISIT. <br /> GOALS OF BUSINESS RETENTION PLAN <br /> • Retention message: "The City of Arden Hills appreciates your <br /> company and the jobs you provide". <br /> • Build/entrance relationships with Arden Hills manufacturers. <br /> • Introduce our services. <br /> • Partner with other business retention efforts (Metroeast, DTED, <br /> etc.) <br /> • Assist companies in identifying and using all available resources to <br /> ensure continued growth and success, including making referrals to <br /> other service providers. <br /> 411 <br />