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<br /> - <br />10-04-1998 11 ,03PM FROM HIGHPOINT CREATIVE 6124266699 P.2 <br /> A . <br />MEMO i 1m ~ ~ 11IIH <br /> CREAT1VE,LLC <br /> "'.....:il..... <br />DATE: 10.1.98 <br />TO: Tracy Petersen, City of Arden Hills Main Office: <br />fROM: Kate Huebsch, High Point Creative, LLC 4583 Shady lane <br /> SI. Poul, MN 55110.3427 <br />RE: Proposed Revisions to Recreation Guide Design <br /> Voice: 6514264012 <br />Tracy, what follows are our ideas/recommendations/rationale for Fox: 651 4266699 <br />the proposed Recreation Guide design. Please refer to the layouts e-mail: Kate@HighPointCfeative,com <br />provided and call with any questions We are ready to implement www.HighPointCreati....a.com <br />these changes for the Winter 98/99 issue, due out November 16. <br />To do so, we would need your approval by October 15. <br />Goals <br />We sought to add new life to the Guide, The over.i!llook has been static for several years. We propose to take a <br />fresh approach, drawing inspiration from Shoreview and Chaska's Recreation Guides. <br />New Prjdn~ Stratein' . <br />In keeping with the latest recreation program research, we propose de-emphasil.ing price in the course listings. <br />The price is nOW within the line listed items at the end of the description. Currently, the price is listed in bold <br />next to the program name. <br />New Paper Stock <br />The current paper stock has flecks in it which make it difficult to fax or even photocopy the pages with clarity. <br />To remedy this problem, we recommend a quality creme-colored paper stock that is true to Arden Hills' image <br />color, but does not include the flecks. A sample of the recommended paper is provided for your review, <br />Other ConsiderationslRecommendations <br />. Photos _ We considered adding photos to the Guide, but opted not to due to the increased expense <br /> (photographer's tirne, image malerial and print production costs), <br />. Resident perceptions _ Overall, residents like the current guide, For that reason, we maintained the two- <br /> column format and kept the same organizatiOll. We have opted to minimize line breaks within the program <br /> description and details, however. <br />. City image _ We have emphasized the City logo and kept the same colors (green and black). Worth noting, <br /> green is considered a very contemporary color according to recreation program researchers. <br /> . <br /> -- - ---- <br />