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<br />ARDEN HILLS CITY COUNCIL - April 14,2008 <br /> <br />9 <br /> <br />Mayor Harpstead stated that this would be an opportunity to have some fun with the project <br />and get the community involved with the naming of the property. <br /> <br />Councilmember Grant stated that if the Council accepts this report they will need to accept a <br />certain amount of responsibility in carrying out the plan. <br /> <br />Mr. Davis stated that creating a brand for the property would make carrying out the plan much <br />easier and this can be done without changing the name but it may not be as effect or take the City <br />to the end goal. <br /> <br />Council member McClung agrees with the idea of branding and that the City needs to get <br />started in defining what the City sees as the brand identity. <br /> <br />Councilmember Holden stated that there had been a request in the newsletter requesting <br />suggestions for names and did not get any responses. She also stated that the City should sell <br />people on the new name rather than selling them on TCAAP. <br /> <br />Mayor Harpstead stated that he agreed with Mr. Davis in that the City needs to determine the <br />vision for the property and the name could reflect this vision because the vision is equally <br />important. <br /> <br />Mr. Davis stated that branding is how the vision is communicated. <br /> <br />Ms. Kvilvang stated that the developer is willing to work with the City in branding or naming <br />the development. <br /> <br />Mayor Harpstead asked Mr. Davis what the implementation steps would be following the <br />approval of this document. <br /> <br />Mr. Davis recommended going through the recommendations and that an estimated price would <br />be established for these recommendations, the City and Staff would then need to determine <br />where the priorities are. He also stated the he felt the most important thing was to get a common <br />level of understanding with the stakeholders. <br /> <br />Council member Holden stated that on page 6 of the TCAAP Redevelopment Communication <br />Plan she would like to have the fourth line that reads Karth Lake Improvement District stricken. <br /> <br />Mayor Harpstead agreed with Councilmember Holden in that there were areas that could be <br />omitted and some that could be included. He also stated that he was looking at the broader plan. <br /> <br />Council member Holden stated that if the Council was accepting this then the Council was also <br />accepting this plan and asked for clarification if the Council was accepting the plan or approving <br />the plan. <br /> <br />Mr. Davis stated that this was a living document that would change and evolve. <br />