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§ 21-4 AR,DEN HILLS CODE or lot line. Setbacks shall be measured from the most outwardly extended portion of the sign or structure. (14) Sign. Any identification, description, display, illustra- tion or device affixed to or painted upon a building, structure or surface, including the ground, which directs attention to a business, place, activity, object, product, person, institution or organization, and which is intended to be viewed. (15) Sign, area of. The area of the smallest geometric figure which entirely encloses a sign, including the copy, graphic elements, background, borders and frame. (16) Sign, height of. The vertical distance from the elevation of the street upon which the sigri fronts, measured at the centerline, to the top of the sign or its support structure, whichever is higher. For signs fronting on Interstate Highway Nos. 35-W and 694 and State Trunk Highway No. 51, the height of a sign , shall be measured from the elevation of the ground surface at the base of the sign to the top of the sign or its support structure, whichever is higher. (17) Sign, nonconforming: (a) Legal. A sign which lawfully existed at the time of the passage of this chapter or amendments thereto, but which does not conform with the regulations of this chapter. (b) Illegal. A sign which was constructed after the passage of this chapter or amendments thereto and which does not conform with the regulations of this chapter. (18) Sign, width of. The horizontal distance from the outer edges of the smallest rectangle which entirely encloses a sign, including the copy, graphic elements, back- ground, borders and frame. _ (19) Support structure. The uprights, bracing and frame- work required to support a sign. This definition shall not include a building to which a sign is attached. Supp. No. 3 1218