2000-08-09 CC - Laserfiche WebLink

Home Browse Search

· Audio Levels Because public access programs are prod Jced by people with varying degrees of skill, audio levels on the finished products vary grei Itly. Our goal is to provide some consistency by adjusting the audio levels for each program when it is played on the channel. This can be done, to some extent currently, but will require some additional audio equipment, to accomplish completely. If the franchise renewal includl !s the master control allowance that was requested, the cost of this equipment would be covere, I. · Appearance of Data Pages Community bulletin board information on ch mnel15, and the program schedules on channel 57 are commonly referred to as data pages. 'Ve use the Scala graphics design system to create and display these pages. Our plans to impr we the appearance of the channels include creating a fresh, easy to read format for the progr< m schedules, more frequent cycling of community bulletin board pages, utilizing varied desl In strategies that include photographs and more complex artwork, and diligent attention to a curacy in spelling and information presentation. · 24n Programming It is in our best interest to provide the most 'ersatile playback schedule possible to attract more viewers. In other words, if we want people .J watch City Scope we probably shouldn't schedule it oposite ER. To this end we plan to expar d our playback schedule from the current 7:00 a.m. to 11 :00 p.m., to 24 hours a day, seven d 'ys a week. By playing programs like City Scope, Perspectives, and Crime Time at various tir les throughout the day and night, we hope to catch the attention of a larger audience. =AfarketidS Increasing the Media Center's viSibility ir our communities remains a primary goal. That objective will be met by continuing to increa 3e name recognition of the faCility and channel, and developing partnerships with non-profit and service organizations. Extraordinary efforts need to be made in this area. The 1999/2000 Vi ~wer Survey indicated that we have a solid base viewership. It also showed that levels 0: peripheral viewers are quite high, indicating an excellent potential for increasing this base. Before we concluct another Viewer Survey, in 2002, we want to do all we can to improve channE I awareness and viewership. The 2001 budget reflects this support. rvoney will be utilized to carry on marketing efforts initiated last year, including the monthly newsletter, colored paper for flyers, supplies for PR kits, ad space on high school sports posters, ancl t-shirts, hats, mugs, etc. for our volunteer incentive program. We would also like to try some nnw approaches such as full color posters promoting City Scope and the Job Show, to be displayed in local businesses affiliated with the Chambers of Commerce, and the inclusion of a regular Media Center column in city newsletters. Below, I've highlighted four marketing techniques we will emphasize across the year. 2