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Gem Lake | Innovating the Online Payment Experience <br /> Confidential & Proprietary © 2021 | 7 <br /> <br />Figure 9. Invoice Cloud's customer engagement platform options. We help billers more effectively engage payers <br />using the communications channels they prefer. <br />1.2 Case Studies <br />The following examples demonstrate how we've used our 4Cs approach to help more than <br />2,100 clients save time, money and convert their customers to self-service electronic payments <br />and paperless billing. <br />1.2.1 City of Escondido, CA <br />To meet PCI compliance requirements, the City of Escondido chose a third party vendor for <br />online payment processing. Unfortunately, that vendor's solution created challenges for the <br />City and citizens because it was difficult to use, lacked multiple payment options, and didn't <br />offer real-time integration to their billing system. <br />After switching to IC, Escondido achieved PCI Level 1 compliance and increased e-adoption <br />(Figure 10). <br />