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Urban Land.- Planning Communities for 2020 Page 2 of 4 the loss of thiose nearly 2.,3 million h�ouiseh�olds age 45 to 54 -the age at which people typically buy move-uip h�ou�sin�g an�d secon�d h�omes., M examinationr of th rise in th numb er of older h�ouiseh�olds, plugs th in�crease in sin�gle-person h�ouiseh�olds an couiples withou it children-which co bins will grow by almost 9.,5 million by th n of th cade- makes it is easy to see that any for plan�n commuin�ities in th nit ed States will be different th�an� that previou� sly experienced. U.S., h�ouiseh�old growths by race/eth�n�icity is an�oth�er guiide to h�ow commuin�ities sh�ouild be plan�n in the future, with minorities projected to accoui n�t for 70 percen�t of net h�ouiseh�old growth between 2010 an 2020. what do th se changes mean for the planning, design , developmen�t, an marketin�g of planr n ed commuin�ities in the future? First, the industry muist appeal to all age groups, h�ouiseh�old types, an racial /ethnic gromps becauise commuin�ities will be more diverse an in�tergen eration�al. The defin�ition� of plan�n�ed commuin�ities muist therefore expanr to in�clui de riot on�ly n�ew developmen�ts with a variety of residen�tial h�ouisin�g types, an�d the services an amenities to suipport them, bust also existing commuin�ities making the tranr sition� to serve the nieeds of th" e ch�anigin�g popuNation in existing in�fill anid edge locations. During the '''Faster-Plan�n�ed Communities 2020: What Does the Future Look Like?"' panel at the ULI Fall Meeting in October, Perry Reader, president of Crosland in Florida, said the original cornerstones of Celebration �-a sense of place and commuin�ity (both social design and desirable gath�erinig places), eduication� and lifelong learning, health and wellness, and technology -are a great place to start in the reinvention of raster- planned commuin�ities for 2020. Those cornerstones are as appropriate today as they were in 1996, when the industry looked oust 15 years to 2010. Since that time, developers Dave learned the importance of the following: • Enrolling and partnering with the public sector, the existing community, and environmentalists in the planning process., • Understanding how fuituire markets will differ from those of today and how people will want -as well as need -to live., • Being environmentally sensitive and adopting the principles of suistain�able development and green building, as well as the methods to implement th�em. Identifying fuituire niche markets and align�in�g residential products, amenities, and services to address what people want and need as they enter different life stages with change d lifestyles., • Considering the entire existing commuin�ity as a potential suipport system to serve small-scale projects that cannot provide needed amenities and services as a part of new development. • Planning neigh) based on the principles of neigh) crafting, in which aesthetically pleasing places are created in consideration of homes and commercial space being part of a whole rather than individual structures. • Designing more compact and affordable homes that integrate seamlessly into n�eigh�borh�ood and village fabrics, with plan interiors that expand to incorporate privacy and outdoor living spaces., • Creating walkable commuin�ity environments that feature safety, connectivity, security, puiblic realms, and amenities that are shared by all residents. • Structuring a diversified produict program that addresses con�suimer segmentation so a wide variety of markets are served., • Delivering on all promises made through marketing and sales., • Having a compelling vision and big idea that answers the developer 11 s uiestion�, what do we want to create?-a vision that inspires everyone involved to create places that enrich anid enhance all who live, work, and play th�ere. The panel drew several con�cluision�s duirin�g its session on the fuituire of the market, each of which needs to be addressed by the industry as follows: There will be more renters-both of single-family homes and other kinds of dwelling uin�its-so developers need to figuire oust how to take advan�tage of the shift. Niche marketing will increase dramatically. Numerous niches exist that the industry has not even begun to understand, and each will have its own nuances. Developers need to consider how they can make money by satisfying one or several of these niches. For example, master - planned commuin�ities have not done a good job of dealin�g with the aging popuilation and how to design for it., http://license.icopyright.net/user/viewFreeUse.act?fuid=MTM4NzgOMzc`/`3D 09/14/201 1