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2011-01-04_PR_Packet
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2011-01-04_PR_Packet
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2/15/2012 1:34:39 PM
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12/21/2011 10:07:43 AM
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Roseville Parks and Re(:re ation Survey <br /> ................. <br /> Task 4.,, Collecting the Data <br /> Mailed Survey Admingistratolon <br /> This selected list of mail addresses will be processed for certification and verification. NRC vendors <br /> use CASSTM/NCOA software that relies on the LISPS National Directory information to verify and <br /> standardize the address elements and assign each a complete, nine-digit zip code where possible. In <br /> addition, the software will sort and barcode the addresses, allowing significant postage discounts. <br /> We propose mailing all materials pre-sorted first class. This ensures a fast delivery time of the <br /> materials, but provides an opportunity for a discount on the full first-class postage rates. <br /> Our mailhouse will oversee the printing and preparation of the prenotification postcards and survey <br /> packets. As a part of the quality control process, proofs of the survey materials are reviewed by <br /> NRC staff before the final job is printed. We will include a point person at RPR as a"seed"in the <br /> mailing list, so they will receive the mailing materials at the same time as the sampled recipients. <br /> We propose three contacts with each sampled household: <br /> 1) A prenotification announcement, informing the household members that they have been <br /> selected to participate in the community survey will be sent to each household. This <br /> announcement should be scheduled to arrive about a week before the survey packet. <br /> 2) Approximately one week after mailing the prenotification, each household would be mailed a <br /> survey containing a cover letter (ideally signed by a high ranking elected official or staff <br /> member) enlisting participation. The packet would also contain a postage-paid return envelope <br /> that would send all completed surveys directly for data entry <br /> 3) A reminder letter and survey, will be scheduled to arrive one week after the first survey. The <br /> second cover letter asks those who have not completed the survey to do so and those who have <br /> already done so to refrain from turning in another survey. We mail the survey twice because <br /> anonymity is promised in the cover letter to enhance the likelihood of honest responses. We <br /> take this implicit contract with respondents as a serious principle of the survey trade, which, if <br /> violated, harms the survey research industry no less than the client or respondent. We can also <br /> check for duplicates if we include a survey code for later mapping of responses. Generally we <br /> find only one or two duplicates in our responses. <br /> Si.,irve,y processirig <br /> Mailed surveys are returned to NRC directly via postage-paid business reply envelopes where staff <br /> assigned a unique identification number to each survey. Additionally, each survey is reviewed and <br /> "cleaned" as necessary. For example, a question may have asked a respondent to pick two items out <br /> of a list of five, but the respondent checked three; NRC staff would choose randomly two of the <br /> three selected items to be coded in the dataset. We have found that very little cleaning is needed on <br /> most surveys due to our expertise in question construction and survey formatting. However, <br /> extensive cleaning tends to be needed in surveys containing complicated question structure or skip <br /> patterns. <br /> Once all surveys have been assigned a unique identification number, they are entered into an <br /> electronic dataset. This dataset will be subject to a data entry protocol of"key and verify,"in which <br /> Page 9 <br />
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