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Roseville Parks and Re(:reation References References for National Research Center, Inc. Over the past 15 years, NRC has conducted more than 1,000 surveys of residents for local governments, ranging in population size from approximately 1,500 residents to more than one million. Since 2007 alone, NRC has conducted 158 resident surveys in 39 states to capture resident evaluations of local government and proposed government policies. The following pages detail several successful research projects, the majority completed for local governments or non-profit organizations, and include contact information for each. These projects were chosen for this proposal because they reflect the depth and breadth of our expertise in this arena as well as our creative and collaborative approaches to research. Wildwood,C"Ity of a and Recreation The 2007 City of Wildwood Parks and Recreation Survey provided residents the opportunity to participate in the planning process for future parks and recreation developments. Survey respondents gave feedback on local parks and recreation opportunities in Wildwood and the West County Area. The survey results were used to evaluate the City's parks and recreation needs and determine how to address them in the future. Three-thousand randomly selected Wildwood households were mailed the 2007 Wildwood Parks and Recreation Survey. Of the 2,887 eligible households who received the survey, 1,020 responded to the mailed questionnaire, giving a response rate of 35%. Wildwood residents placed a high value on the natural lands and open space in their community and desired parks and outdoor recreational opportunities, yet were cautious in their support for funding new recreational activities. Additionally, responses to the survey were analyzed using a market segmentation analysis technique referred to as cluster analysis that sorts respondents into"clusters,"or groups, based on similarity and differences between respondents' opinions. Four main market groups emerged from the analysis that we named: Inclusionists, Specialists, Wide open spacers and Constructionists. Market segmentation helps planners and staff better understand their constituents and strategically target their communications accordingly. Project Manager: Erin Caldwell, MSPH Contact: Joe Vujnich, Director, Department of Planning and Parks City of Wildwood 16962 Manchester Road Wildwood, MO 63040 636-458-0440 Page 20