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2011-01-04_PR_Packet
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2011-01-04_PR_Packet
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2/15/2012 1:34:39 PM
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12/21/2011 10:07:43 AM
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Proposed Master Plan Implementation B <br /> To date, source(s) of funding have not been identif ed. <br /> • Survey $20,000 <br /> 0 1500 Mailed household survey <br /> 0 5 page questionnaire <br /> o Approximately 400 completed <br /> o Recommend questions for the in-house phone survey <br /> o Advise process for in-house phone survey <br /> • Education Campaign $24,250 <br /> • Promotional Materials <br /> • Design, Layout, Copy $3,500 Postcards, Newsletter <br /> 28 hours @$125/hr <br /> • Materials & Printing $2,000 <br /> • Mailings <br /> ■ Citywide Newsletter <br /> • Pri nti ng $4,500 6-page,4-color <br /> • Mailing $3,500 modified bulk mailing <br /> ■ Citywide Postcard <br /> • Pri nti ng $1,500 10,000 pieces,4x6,color front <br /> • Mailing $1,400 <br /> ■ Survey Follow-up Mailing <br /> • Printing $500 <br /> • Mailing $250 up to 550 pieces <br /> ■ In-house Phone Survey <br /> • Part-time Staffing $1,000 100 hours @$10/hour <br /> ■ 15 Discover Your Parks Events (one/constellation) <br /> • Part-time Staffing $2,750 275 hours @$10/hour <br /> • Supplies $750 <br /> • Mailings $2,500 <br /> ■ 4 Implementation Team meetings $500 <br /> o Contingency $4,000 <br /> Total Cost $48,650 <br />
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