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MEDIA PLAN <br />DEVELOP AND BEGIN RESIDENT-FOCUSED MEDIA CAMPAIGN <br />The media campaign will emphasize the “Living Smarter” campaign’- <br />ing resources for Roseville residents to help them live sustaina <br />their overall well-being. The media campaign will be executed wi <br />residents, volunteers, partners and members of community as sali <br />lifestyle. The striking personal photography and messaging will - <br />able resources provided by the “Living Smarter” campaign on the <br />The campaign will also reinforce the “Living Smarter” campaign’s <br />Roseville and portraying its community as vibrant and attractive <br />George Hornik will work with the RHRA to develop a consistent ad <br />“Living Smarter” campaign in a strategic manner by featuring res <br />resources help each individual live more sustainably. Effectivel- <br />teer (from the Fair) or partner (development of Green Remodeling- <br />segments germane for each publication. Each ad will provide a li <br />Through a combination of print ads in core magazines and robust - <br />ed, online advertising via Google ads, Linked-in and content-tar <br />and increase the potential of multiple touchpoints for the targe <br />The implementation of the ad campaign will span two stages: <br />PLANNING <br />are included in this proposal along with ad expenses, timeline a <br />COPY, DESIGN & PLACEMENT <br />11 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />