Laserfiche WebLink
In addition to the print and online ads, George Hornik will work <br />interest stories that can be sent out to targeted media channels <br />- Develop a human interest story using localized facts and curre- <br />sures, law enforcement, safety efforts, recreation, quality of l <br />to start. <br />- Frame the issues around the discussion of the “Living Smarter” <br />Roseville, a community, which, for the most part, remains a hidd <br />focus on a “sustainable lifestyle.” <br />- Identify spokesperson from the RHRA for interviews. <br />- Pitch the Strib and PPress community reporters as well as all <br />MEASUREMENT <br />- # of visits to the Web site <br />- # of interviews and viewers’ comments online <br />- # of news sections publishing the story (exposure) <br />- # of follow up calls to the RHRA staff <br />“LIVING SMARTER” NEWSLETTER <br />Create a community-wide Secrets of “Living Smarter” newsletter, w <br />tips and resources available through the “Living Smarter” Web si <br />newsletter would also support thematically the ad campaign and p <br />leverage the campaign’s presence in city-wide communications. Th <br />RHRA staff using Constant Contact and people will be able to sig <br />other social media channels. In city welcome packets, the newsle- <br />al perk for newly come and current Roseville residents. The news <br />feature, resources at a glance, and a calendar of upcoming event <br />12 <br /> <br />