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Minneapolis/St. Paul Magazine <br />mspmag.com is THE lifestyle portal for the Twin Cities. Anchored <br />Mpls.St.Paul Magazine is known for, mspmag.com features the best <br />dining, shopping and style, arts and entertainment, health, educ- <br />lowing you to get the most out of the area, where you live. <br />Audience for online: <br />RECOMMENDATION <br />- good earners and interested in home <br />- Place Web banner ads for six months on Home sec- <br />and lifestyle change <br />tion of the Mspmag.com <br />- mostly educated <br />(Letterboard [top] and rectangle [lower right] ads) <br />- 5,000,000 visits a month <br />- Cost: $55 per month; 20% with six month-placement <br />- Begin in August <br />Audience for print: <br />- Pitch a story for August issue on sustainable living <br />- 78,000 circulation <br />- Purchase a 1/3 page ad in August issue in combination <br />with story; Cost may be $2,000 <br />professionals not owning home <br />MEASUREMENT <br />July: <br />Bonus publication for newcomers focused <br />- # of requests by phone for more information <br />on remodeling, building and community choice <br />- # of visits to the Web site; how long visitors stayed, <br />and what they did <br />August: <br />Publication focused on “sustainable living” <br />CitiPages.com <br />citipages.com is a vibrant online source for information, tips a <br />Cities. 27 percent of the 2.85 million people who call the Twin <br />basis. <br />Audience for online: <br />- good earners and interested in home <br />and lifestyle change <br />- mostly educated <br />13 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />