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RECOMMENDATION <br />- Place Web banner ads for six months on Home and Best Places se <br />com <br />(Letterboard [top] and rectangle [lower right] ads) <br />- Cost: $40 per month <br />- Pitch a story for BEST UNDISCOVERED NEIGHBORHOODS in 2011 <br />- Purchase a 1/3 page ad in that print issue in combination with <br />MEASUREMENT <br />- # of requests by phone for more information <br />- # of visits to the Web site <br />VARIETYHOME+GARDEN AND STARTRIBUNE.COM/HOMEGARDEN <br />Star Tribune reaches audiences interested in “the home” offering <br />of topics relating to the home. Star Tribune is uniquely positio <br />their spending and relocation decisions. <br />RECOMMENDATION <br />Audience for online: <br />- Place Web banner ads for 6 months on Variety section <br />- good earners and interested in home <br />of the startribune.com <br />and lifestyle change <br />(rectangle [bottom big] ads) <br />- mostly educated <br />- Target ads geographically to south Minneapolis and <br />- 5,300,000 visits a month <br />neighboring communities of Roseville; ages 25-45 <br />- Cost: $10 per impression; cap at $750 a month <br />Audience for print: <br />- Begin in November <br />- 78,000 circulation <br />- Pitch a story for October issue on sustainable living <br />- Purchase a 1/3 page ad in October issue in combina- <br />professionals not owning home <br />tion with story; Cost may be $2,000 <br />October: <br />MEASUREMENT <br />Rental magazine; Home magazine <br />- # of requests by phone for more information <br />- # of visits to the Web site; how long visitors stayed, <br />and what they did <br />14 <br /> <br />