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Twin Cities Living <br />An annual relocation guide specializing in the Twin Cities metro- <br />cation features stories about different areas of the Twin Cities <br />neighbohoods, communities, culture, and health care. <br />Audience: <br />RECOMMENDATION <br />- individuals looking for a place to live in the <br />- Pitch a story for May 2011 issue on relocation <br />metro area <br />- Purchase a 1/3 page ad in May issue in combination <br />- printed 20,000 <br />with story; Cost may be $1,000 <br />May: <br />MEASUREMENT <br />Relocation within metro area <br />- # of requests by phone for more information <br />- # of visits to the Web site; how long visitors stayed, <br />and what they did <br />myTChome.com <br />TwinCities.com is the online newspaper for the Pioneer Press. It <br />automotive sections. Home & Garden section includes all the real <br />its readers informed on how to live a happy, healthy life. <br />RECOMMENDATION <br />Audience for web: <br />- Place Web banner ads for 7 months on Home section <br />- 7,600,000 views <br />of the myTChome.com <br />- 63% are ages 25 - 44 <br />- Target geographically <br />- More than 76% of readers <br />(rectangle [lower right] ads) <br />earn $50,000 per year or more <br />- Cost: $300 per month (est.) <br />- More than 83% are college educated <br />- Begin in August <br />- More than 576,000 registered users <br />- Average user clicks through 6 pages per visit <br />MEASUREMENT <br />- 63% of online newspaper users prefer <br />- # of requests by phone for more information <br />- # of visits to the Web site; how long visitors stayed, <br />and what they did <br />15 <br />Marketing services to continue the “Living Smarter” brand-driven <br /> <br />