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minnpost.com <br />Five days a week, MinnPost.com offers news stories and features <br />Minnesota. With dozens of contributing journalists, its aim is t- <br />Post.com includes solid reporting, thought-provoking insights an <br />Audience for online: <br />RECOMMENDATION <br />- Educated readers <br />- Place share banner ads for six months targeted to <br />- Mostly young professionals looking for alternate <br />content <br />news reporting, ages 20-45 <br />- Target geographically (metro only) <br />- Average income more than $40,000 <br />- Cost: $250 per week (est.) <br />- Reach: Metro area and state <br />- Begin in September <br />MEASUREMENT <br />- # of requests by phone for more information <br />- # of visits to the Web site; how long visitors stayed, <br />and what they did <br />Google and LinkedIn ads <br />Hundreds of websites, news pages, and blogs partner with Google <br />the Web site and increase the visibility of Roseville. Using key <br />automatically match our ads to Web pages in the content network <br />sustainable lifestyles. For example, an ad about the parks and t <br />page for Explore Minnesota when somebody is looking for walking <br />using targeted content, we’ll create a range of categories of ad- <br />tion with search engine optimization performed on www.livingsmar <br />the beginning of Google search results page. This obviously cann <br />ads results page. LinkedIn ads will be synchronized with profess <br />well as their interest areas. <br />Parameters: <br />- Young professionals, ages 23-45 <br />16 <br /> <br />