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<br /> <br /> <br /> <br />Methodology <br /> <br />In order to accomplish these objectives, a quantitative study was conducted with current users of bus <br />service at Rosedale Shopping Center. Specifically, those surveyed were riders at the Transit Center <br />and riders at the Park & Ride. Working with our research partner Periscope, a local marketing <br />agency,we designed and administered the surveys and tabulated all data. <br /> <br />A total of 437 surveys were completed within the audiences targeted in this research - 62 users of the <br />Park & Ride and 375 users of the Transit Center. Riders were asked at random to complete the survey <br />as they waited for their bus at each of the locations. Surveys were distributed and collected by a <br />supervised group trained to field this project. Data was collected on Tuesday, April 5th, 2005 from <br />6:00am to 10:00am at the Park & Ride and from 8:00am to 8:00pm at the Transit Center. <br /> <br />