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<br />Dawn M. Williams <br />Principal/Marketing Communications Director <br />General Background <br />Education <br />Dawn Williams is a marketing communications professional with 19 years <br />experience directing and managing comprehensive branding and <br />Master of Business <br />Communication <br />strategic communications programs. Prior to SEH, Dawn served in <br />University of St.Thomas (2000) <br />public information/communication leadership capacity at the City <br />Bachelor of Arts <br />Minneapolis, MnDOT and the City of Elgin, Ill. <br />Public Relations <br />Metropolitan State University <br />(1994) <br />A substantial component of her responsibilities included outreac <br /> <br />citizens to gain input, support, consensus and to build overall <br />Professional Associations <br />Outreach programs have included media relations, direct mails, e, <br />Member of Society of Marketing <br />social media, advertising, and other public relations. In her wo <br />Professional Services <br />public sector, she worked daily with government officials to pro <br />Former National Board Member of <br />accurate and timely information, and provided counsel on handlin <br />3CMA (City County <br />Communications Marketing <br />sensitive issues. <br />Association) <br />Presenter at a variety of <br />Experience <br />conferences, including: National <br />Association of Housing and <br />Intelligent Transportation Systems (ITS) Marketing Communications <br />Redevelopment Organizations, <br /> Dawn led the development of a Marketing <br />Plan – MnDOT. <br />and the National City County <br />Communications Marketing <br />Communications Plan to create more awareness and improve integra <br />Association <br />of ITS in Minnesota. Development of the plan included identifyin <br /> <br />conducting a situational analysis/research, identifying audiences and <br />analyzing them to develop sound messaging. Following the develop <br />of these key components, the team developed strategies, tactics, <br />and implementation plan. <br /> <br />International Falls Airport Marketing Plan – International Falls, Minn. <br />Dawn led the development of a Marketing Plan to attract more lei <br />and business travelers to use the airport. This involved an over <br />assessment of the airport’s current marketing program with initi <br />recommendations to improve messaging and reach targeted audiences. <br />Following this initial assessment, SEH led a survey to determine <br />needs, created a new brand (logo), including the collateral, dev <br />advertising campaign; and developed an overall marketing brochure, and <br />created a website. <br /> As part of a master <br />Tower Master Plan Groundbreaking – Tower, Minn. <br />planning process for the development of a marina, mixed-use <br />development, design of a new bridge and roadway/intersection, th <br />of Tower asked SEH to launch a public awareness initiative to create <br />more awareness of the development. Dawn coordinated a major <br />groundbreaking event and community celebration, which included e <br />planning and coordination; media relations with local and statewide <br />television, newspaper and radio; developed a website and video; crea <br />marketing materials to support the event and future information <br />requests; and generated speeches for local officials. <br /> <br />| page 32 <br />firm background and qualifications <br /> <br />