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A GUIDE TO RETAIL IMPACT STUDIES <br />What Follows in this Guide <br />The remainder of this guidebook focuses on the third step in the process: how the consultant <br />conducts the analysis. The methodology described here is the approach used by Civic <br />Economics. While other firms and analysts may follow other approaches and call upon other <br />data, the fundamental principles should be the same. That is, any credible analysis must begin <br />with an understanding both of the practices of the proposed large-scale retailer and of local <br />retail conditions, then proceed to forecast the economic and fiscal impact of inserting that <br />retailer into the local and regional economy. <br />5 <br /> <br />