2012-03-27_PWETC_AgendaPacket - Laserfiche WebLink

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Postcards and Letters When there are no bins available in which to leave a tag, drivers report any issues on a separate form, and in order to conununicate with these recyclers directly, we send educational postcards. These are similar to the tags and encourage residents to give us a call with questions. It was a great year for our education team; drivers were diligent in their educational tagging and Eureka Recycling staff made sure residents received all the extra education they needed to successfully participate in the program. Drivers and hotline staff worked together to send out 1,136 educational postcards in 2011, which was a sharp increase in the amount of postcards sent when compared to previous years. This increase can be attributed to a driver -led project aimed at increasing resident awareness of non - recyclable items being placed in recycling bins, and how to properly sort their recycling materials. This direct approach is aimed at ensuring more efficient routes with trucks spending less time on roads, and residents that are more informed and engaged about their zero -waste recycling program. As in previous years, the most common issues for residents that required direct education were confusion about plastics (what types ofplastic are recyclable) and proper sorting. Personalized letters are another form of communication about programs and services Eureka Recycling provides. There are three types of personalized letters sent to residents: 1. Chronic problem letters provide detailed information and instructions about setting out recycling. These letters are used when the usual tab and postcards have not been successful in correcting repeated problems. Drivers keep a daily record of the addresses that have received tags but still need further education. Addresses that have received tags or postcards for three consecutive weeks with no change in how they are recycling receive a personalized letter that encourages the resident to contact us so we can have a more in- depth conversation. 2. Letters to update service information for Special Pickup Instruction (SPI) customers. These letters are sent when SPI residents have changed the location of their recycling, or if it appears the resident has moved out of the home and no longer needs the service. 3. Letters to address service issues that are filed by residents or issues that are reported by drivers. These letters help residents better understand the program and are a more personal way to have detailed conversations with them about issues that may be confusing. In 2011, Eureka Recycling sent 48 personalized letters to residents. Special Pickup Addresses To ensure that every resident has the opportunity to recycle, Eureka Recycling offers to collect recycling from locations other than the curb for residents who request special pickup service due to short- or long -term physical limitations. This service is provided free of charge to ensure that anyone who would like to recycle has the opportunity and to help remove any physical barriers residents may have. At the end of 2011, the service was extended to 102 Roseville residents. Of those 102 Roseville residents that requested special pickup service, 28 of those were added in 2011! 3