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income households. "Good" ratings were posted most often by <br />senior couples and 55-64 year olds. "Poor" ratings were more <br />frequent among 25-34 year olds. <br />While the general level of information is higher than the <br />Metropolitan Area suburban norm, greater communications effarts <br />should be undertaken to increase general awareness and <br />understanding. <br />Primary Source of Information: <br />Respondents were asked about their primary source of city <br />government information: <br />Wbat is your primary source of infor- <br />mation about City qoverament and its <br />activities? <br />"Local newspapers" ranked first: <br />NO ANSWER/NONE .............................4� <br />"FOCUS" NEWSPAPER .........................11� <br />"REVIEW" NEWSPAPER ........................12� <br />PEOPLE/WORD OF M�UTH ......................10% <br />LOCAL PAPERS ..............................36$ <br />CABLE TELEVYSION ...........................5� <br />PIONEER PRESS-DISPATCH .....................2% <br />CITY NEWSLETTER ...........................17� <br />FLYERS .....................................50 <br />The City newsletter ran second, an unusually high placement far a <br />newsletter. <br />The "Focus" was a principal source for Professiona].- <br />Technical households. Owner-Managers more often relied upon the <br />city newsletter. Newspapers, in general, were used by 45-64 year <br />olds and Zone 4 residents. <br />During the next few years, the City should cansider <br />expanding and enhancing the newsletter as a credible communica- <br />tions device. <br />155 <br />