Fire Strategic Plan revised July 2002

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Marketing RFD must pursue opportunities to showcase the achievements of the department to our members and external customers. This not only providcs morale cnhancernents, but it also details the value of an cffcctive fire department pursuing excellence in public safety. The private sector knows the value of an effective marketing campaigrz to their bottom 1ine. This approach can be equally effective in the public sector to maintain adequate funding in an era of shrinking budget allocations. The pub�ic will support a public sector agency i.f they believe that superior service is being provided with their tax contributions. RFD will provide service beyond the community's expectations. Objective • Develop programs to promote a positive image of RFD to the community, members, a.nd our peers. Action Plan AP 6.33 Administration Division will promote the department annually with two highly visible banners. The banners will market the departmcnt and be used as a recruitment toal. PRIORITY 4. AP 6.34 Administration Division will continue to promote the department's activities through the use of thc world wide web, ensuring that infortnation remains current and relevant to our customers. PRIORITY 3. AP 6.35 Administration Division will mazket the benefits associated with our favorable ISO rating and efforts toward achievement of National Accreditation through the media, public meetings, web page, and internally to our members. PRIORITY 3. AP 6.35 Administration Division wilt coordinate the production of a new promotional video of the services provided by RFD annually. This video will be used at civic club meetings, open houses, safety fairs, and other events. PRIORITY 2. AP 6.36 All members will be strongly encouraged to seek speaking engagements and wc�ite articles for national publications. PR�OR�TY 3. Fitness, uniforms and personal appearance More than 50°/a of all firefighter deaths are caused by heart attack at an average age of 43.8 yea�rs. This is an alarming statistic. Firefighters must have sufficient levels of fitness to survive the labor-intensive job of fighting fires. Currently, RFD does not provide assistance to our members with a fitness testing or a maintenance plan to guide thern to a healthy lifestyle and long productive life. Our external customers expect firefighters to be physically fit to effectively perfortn the strenuous requirements of this job. This plan sets a course to achieve improved �tness for our rnembers. 57