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Regular City Council Meeting AND Board of Adjustments and Appeals Monday,July 23,2012 Page 10 Councilmember Johnson opined that this was a great document, and even though ambitious, it was needed for marketing the City and moving forward. Councilmember Johnson sought projections on additional staffing costs required to accomplish these goals; with Ms. Kelsey responding that estimates for budget implications were between $50,000 and $60,000 additional dollars. At the request of Councilmember Johnson as to when in the next 12-24 months those additional funds would be required; Chair Maschka anticipated that it would be the far side of twelve (12)months. With new internet and wireless communication technologies, Councilmember Johnson opined that it was a "no brainer" to cement bonds with the business community; and offered his support for those efforts, opining that it was a great idea; and asked that an asterisk be placed by that one as a high priority; and suggested that assistance may be available from volunteers within the communi- ty to accomplish this goal. Councilmember Johnson opined that this was a great start, and as pointed out by Councilmember Willmus, it was good to differenti- ate between the green and white boxes on the Action Plan spreadsheet in re- viewing the numerous goals, both current, I process, and proposed. As a former HRA Member, Councilmember Pust opined that this looks like a great process. Councilmember Pust noted the recent community comments on their preferences for businesses they do and do not want to see in Roseville; and questioned how the HRA would develop their criteria in pursuing various busi- nesses. Chair Maschka opined that the first step would be to talk with existing local businesses to determine what was and/or was not working for them, and what they needed. Chair Maschka noted that, for many businesses, this will the first time, or the first time in a long time since he and former Roseville Mayor Wall had done so, in them being approached by the City or the City showing any in- terest in them. Chair Maschka noted that this conversation would also ultimate- ly need to start by dealing with the question of who and what Roseville is; un- derstanding that it had a lot of retailers; however, the community seemed to serve as a great incubator for higher paying, technical jobs, but seemed unable to retain them when they reached a critical mass and needed to expand. Regarding a discussion scheduled later on tonight's agenda, Councilmember Pust asked, from an HRA perspective, their feedback on the number of off-sale liquor licenses the City should have, currently at ten (10) licenses, all of which are filled. Councilmember Pust questioned the role of government in creating that market, or protecting that market; and whether limiting the number served