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2013-01-15_HRA_Agenda_Packet
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2013-01-15_HRA_Agenda_Packet
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7/19/2013 3:21:07 PM
Creation date
2/21/2013 11:00:14 AM
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Commission/Committee
Commission/Authority Name
Housing Redevelopment Authority
Commission/Committee - Document Type
Agenda/Packet
Commission/Committee - Meeting Date
1/15/2013
Commission/Committee - Meeting Type
Regular
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Marketing / Communications Efforts throughout 2013 <br />overview of proposed approach <br />PAGE 3 OF 4 <br />NewsletterOnline advertisingResident video storiesBillboard / digital advertising presence <br />Overview:Overview:Overview:Overview: <br />continue with strategy to promote continue with Google Ads to provide downsize the scale and development develop a spotlight campaign for immediate delivery of targeted <br />resources and programs via an online a steady presence for the city in online of resident stories however schedule audience traveling on highway 36 and 35 south to downtown Minnea <br />newslettersphere and Google search environment6 interviews throughout the 2013 to create a strategy for dynamic updates of messages in real time t <br />release the newsletter with helpful utilize SEO to better align website provide content feed for the website (example: heavy traffic times, seasonal messages) <br />resources on a bi-monthly basis with placed ads; focus on the high-and video channeltwo locations: 1101 NE Stinson Blvd (Site Number: 092233) - for <br />include a feature story in each newslet-est performing ads such as commute, identify stories that target various age noon traffic and I-35W and Hennepin (Site Number: 092244) - for <br /> <br />ter and use it as a platform to com-resources and fairlevels and aspects of community life traffic <br />municate various city programs and increase presence for the campaign 8 spots displayed for 8 seconds each <br />on the LinkedIn network, aligning the utilizes technology to display unique digital executions that in <br />events <br />explore ways to increase the newslet-resources with specific professional the two signs within the same viewshed <br />ters visibility and grow subscriber backgrounds and targeting the individ-develop creative executions to showcase every aspect of your Liv <br />base via online ads and workshop uals within the geographic reach most benefits <br />partnerships appropriate for the campaign goals <br />Timeline:Timeline:Timeline:Timeline: <br />bi-monthlyFebruary through novembermay through junetwo-week duration placements <br />promoted via emailevery four weeks for the continuous two weeks <br />target traffic times for appropriate exposure <br />analyze timeline of placements to also coincide with message con <br />etc.) <br />timeframe: begin in March and continue through December <br />Budget considerations:Budget considerations: <br />Budget considerations:Budget considerations: <br />$2,500 for ongoing content develop-$1,000 for development and manage-$1,500 for production $1,500 for development and management <br />ment and management$600 for management$8,500 for placement (two week period - $1,500 on average) <br />ment <br />$6,500 for placement <br /> <br />
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