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Marketing / Communications Efforts throughout 2013 <br />overview of proposed approach <br />PAGE 4 OF 4 <br />Social media listening programWebsite integration and updates <br />Rotation campaign <br />Overview:Overview:Overview: <br />develop an ongoing listening program and content re-tweeting strcreate a program to surface more vis-with the city’s new website being developed, evaluate the level <br />Living Smarter campaign’s presence on social mediaible the different resources from the increase the Living Smarter’s campaign’s visibility through the <br />utilize the HootSuite to create channel monitoring and manage coLiving Smarter website by highlighting level of mesh-up of content needed to ensure the longevity of th <br />ing the issues related to: them on homepage <br />management <br />- living and commuting in the twin cities perform two updates to content, including review and additions t <br />- green home remodeling integration of the website with the city’s website <br />- sustainable lifestyle determine the level of technological overlap in content and also <br />- home projects the Living Smarter website (to be now hosted on the city’s serve <br />- home redecorating and remodeling ideas website <br />- energy efficiency, saving resources and utilizing resources ef <br />set up an automatic content feed for channels: Twitter, LinkedIn <br />the auspices of Living Smarter to promote re-purposed content fr <br />set up triggers for discussions and utilize the re-purposed cont <br />messaging and connect the readers to the Living Smarter resource <br />Timeline:Timeline:Timeline: <br />development: February march through novembercontent updates: january and july <br />begin listening: Marchintegration: may through july <br />schedule content re-purposing for March - November <br />Budget considerations:Budget considerations:Budget considerations: <br />$1,000 for development and management$400 for management and develop-$1,000 for development and management <br />$250 for HootSuite subscription <br />ment <br /> <br />