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Curbside Program Guide to Recycling All Roseville residents in the zero -waste recycling program received the 2013 Guide to Recycling through direct mail. In addition to the basic instructions for how recycling should be set out and the materials collected, the 2013 Guide to Recycling focused on the benefits of recycling and on highlighting the changes to the program that were coining in 2014. Many residents appreciated this additional information and chose to call the Zero - Waste Hotline to learn more. P •vu Y .x �- t- o..lc...I Direct Education Eureka Recycling and the City of Roseville share a value that all the material that can be recycled should be and that material that cannot be recycled should not be collected. Taking non - recyclable items on a ride in a recycling truck and through a processing facility not only wastes the fuel and energy to transport and process the material, it also leaves the residents with the mistaken impression that the material can be recycled when in fact it cannot. Eureka Recycling drivers educate residents at the curb using educational tags for specific problems. In 2013, drivers left approximately 20,341 educational tags in recycles' bins. This number is higher than we have seen in most previous years and is likely due to residents getting confused about when the single stream and additional plastic changes were happening to the program as they heard news of the changes. Driver Tags 9,540 10,156 7,367 13,565 13,010 20 50,061 9,736 2013 20,341 Postcards 650 822 451 742 559 1,136 951 7,576 Personalized Letters 30 51 0 3 10 41 179 20 Our experience has shown that the absolute best place to educate residents about their zero -waste recycling program is right at the curb. We work with our drivers to ensure they take advantage of every opportunity to provide additional education. This is efficient because drivers can educate the residents that are confused and it also begins a conversation with the residents. All of Eureka Recycling's tags encourage residents to call our hotline where zero -waste educators are waiting to clear up confusion about why certain items are not recyclable or to explain how residents' efforts at the curb can have such an important impact on the value of the material and the environmental benefits of recycling. a The city Pr Ndes him to hdtl your recycling! Sample Tags 2 7 This -material cannot be recycled. mu ren rea me moire mmeam wtbes reryGalNe ard wh�snm.