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Postcards and Letters <br />When there are no bins available in which to leave a tag, drivers report any issues on a separate <br />form, and we send educational postcards in order to communicate with these recyclers directly. <br />These are similar to the tags and encourage residents to give us a call with questions. <br />It was a great year for our education team; drivers were diligent in their educational tagging and <br />Eureka Recycling staff made sure residents received all the extra education they needed to <br />successfully participate in the program. Drivers and hotline staff worked together to send out 617 <br />educational postcards in 2013. <br />As in previous years, the most common issues for residents that required direct education were <br />confusion about plastics (what types of plastic are recyclable) and proper sorting. <br />Personalized letters are another form of communication about programs and services Eureka <br />Recycling provides. There are four types ofpersonalized letters sent to residents: <br />1. Chronic problem letters provide detailed information and instructions about setting out <br />recycling. These letters are used when the usual tags and postcards have not been <br />successful in correcting repeated problems. Drivers keep a daily record of the addresses <br />that have received tags but still need further education. Addresses that have received tags <br />or postcards for three consecutive weeks with no change in how they are recycling receive <br />a personalized letter that encourages the resident to contact us so we can have a more in- <br />depth conversation. <br />2. Letters about containers that are too large for our drivers to service. Ensuring our drivers <br />can safely lift a recycling container is important for the health of our drivers and is valuable <br />because safety is important. When drivers pick up over 1000 stops every day, even one <br />container that is large enough to prevent them from using safe lifting techniques can cause <br />issues. Letters were sent to residents to notify, them that they could not use their large <br />container and included information about where to get the blue recycling bins that are <br />provided free of change by the city. <br />3. Letters to update service information for Special Pickup Instruction (SPI) customers. <br />These letters are sent when SPI residents have changed the location of their recycling, or if <br />it appears the resident has moved out of the home and no longer needs the service. <br />4. Letters to address service issues that are filed by residents or issues that are reported by <br />drivers. These letters help residents better understand the program and are a more personal <br />way to have detailed conversations with them about issues that may be confusing. <br />In 2013, Eureka Recycling sent 3 personalized letters to residents. This large increase comes <br />because of the large number of safety issues we were having with large containers in Roseville. <br />We worked with many residents to help them use bins that are safer for our drivers to lift. <br />Additionally, we sent more chronic problem letters this year in an effort to reach out to those <br />who don't quite understand the program. Sending these letters has allowed us to start solving <br />issues more quickly and efficiently. <br />3 <br />