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EXECUTIVE SUMMARY LaserPort, Laser Tag Faml'v Entertainment Center HISTORY Laser Tag is a family and group entertainment game ,which originated in Australia some seven or eight years ago. The inventors designed a game to be played using a combination of radiò frequency beams and visible light beams generated by a low power, non-harmful laser beam. Along with that is a system of receptors wh~ch could, via computer, register when the various beams made contact. In essence, the game as it is known today is a high tech game combining the best of flashlight tag and capture the flag. . Laser Tag has gone through numerous generations and design improvements from its original system to what is today an extremely exciting, going and profitable industry. Laser Tag systems on the market today can be found in three general areas: Australia - with two companies operating thirty to forty centers. England - with approximately 150 centers primarily operated by three different companies. The united states - which has begun to see these games proliferate with six different systems and twenty to thirty centers currently open, most operating under local ownership since January of 1993. Late this year the Twin cities first operation will open in the Mall of America. In England, a number of these centers are located in bowling alleys, although the vast majority are stand alone sites. The most successful of these centers is located in the Picadilly amusement area where a three level, 30,000 foot arena generates in excess of $5,000,000 of revenue annually. Of the 150 sites currently open in Ireland and England over half of them have been in operation for more than two years. Although there may be a couple which have not succeeded, we have been unable to find reference to any failures and, in fact, most are doing exceptionally well. In England, they are located in market areas with population bases as low as 100,000 people. This would appear to be the case because the entertainment options in England are not as extensive as in the United states.