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fuels continued desire to play the game and improve one's performance. The entire experience from the time the briefing begins until the scores are handed out usually lasts 40 minutes. The average cost of the game is $6.50, including tax, per person. Due to the game being software driven, the game parameters can be changed frequently to keep it fresh. Additionally, the playing arenas are designed with moveable components to allow for different configurations to keep it new and exciting for repeat players. LAYOUT AND USE OF FACILITY The arena has a maze constructed with many varying obstacles inside of it with ultra violet designs painted on various barriers made up of walls and forest tubes. The arena is blanketed with fog, music and extensive high-tech lighting systems. Perhaps the best way the experience can be described is a very high tech game combining the best elements of flashlight tag and capture the flag that would make you, believe you were inside a video game. The facility also includes a front area, party/meeting areas for birthday parties/corporate or other groups/teams, registration area, amusement games and merchandise displays. These additional facilities are designed to increase sales and market scope while providing activities to keep participants occupied while waiting to play the game. The concept includes an area for birthday partIes (or corporate and team gatherings) to be celebrated where cake can be eaten, pizza can be served, drinks consumed, presents opened and then the game played by the entire group. Successful operators in this country have found that providing a enjoyable entertainment experience requires well thought out management plans. This includes rules of behavior and adherence to these standards by all participants and visitors to the facility. Uniforms will be worn by all employees clearly identifying them as staff of the facility. This also reinforces the image of a well organized family entertainment center. If there is any way to characterize the entertainment atmosphere that will be created it would be to look at the example that Disney creates in their theme parks. Employees are considered performers and their job is to insure a quality and enjoyable experience by all customers. Strict control and yet a quality experience at a price that is considered a value but allows profitability for the operator.