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<br />, Laserport will have on site management trained and capable of <br />properly supervising the facility and enforcing (aggressively if <br />necessary) the rules established for a successful operation at <br />all times. It is in its own best interests to adequately staff <br />the facility at all time so that everyone's experience is a high <br />quality one and they will desire to return. This is especially <br />important in that the marketing is targeted to numerous types of <br />groups (ie., children's birthday parties, teams and leagues, <br />corporate team building and individuals). <br /> <br />In our discussions with the landlord, we have committed to <br />providing outside security personnel if necessary during peak <br />time to prevent loitering or other activities that would <br />interfere with the other tenants. Our philosophy would be to do <br />this even if not required by the lease in that it insures a <br />quality experience for all participants which would induce them <br />to return. . <br /> <br />AUDIBNCB <br /> <br />The users of laser tag facilities tends to be slightly tilted to <br />male audiences but this is not the case with all target audiences <br />Laserport will market its activities to. The average age of <br />participants appears to be about 25 during the week and on the <br />weekends it drops down to about 20 years old. There appears to <br />be some diversity among the centers depending upon their <br />marketing focus. <br /> <br />The game is marketed to a variety of audiences. These audiences <br />will vary, depending on the day or time of day, as well as <br />various marketing programs generating the flow of business. <br /> <br />The peak use periods, in other centers in this country, are <br />during weekends. A fair amount of activity takes place from <br />Friday night through Sunday afternoon. The audience driving this <br />activity tends to be aged B to 13 years with many parents waiting <br />on premise or participating with their children. <br /> <br />Weekday evenings tend to be the slower periods, so leagues are <br />formed with companies, softball teams and other groups. <br /> <br />Additionally, marketing has been successful for corporate team- <br />building type activities and we intend to duplicate and <br />strengthen the efforts that have been done. We see great <br />potential for weekday activity in this area. <br /> <br />There are additional marketing opportunities to various and all <br />kinds of groups ranging from boy scouts to church groups. Other <br />cities have been successful in getting groups as diverse as <br />pOlice officers and mother/son teams to participate in the game <br />on an ongoing basis. <br /> <br />There are also opportunities for people to just come in and play <br />