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City of Roseville Page 2 4. Image Now always attempts to make very clear the proposed use of the sign for which a permit is being sought. Therefore, a full description of the Rosedale Square sign, including a design drawing and other detail as required by the City was provided. {Copy attached). You will note that the design drawing portrays a premise identification sign. It is also obvious that the sign is large and that an -interchangeable message center- is approximately a 25% component of the identification statement. This drawing, again, was given to the City when we applied for our permit. 5. The City first notified us by telephone that the proposed sign was approved. This was followed by written approval which arrived on July 15, 1996. On that date a letter was received from Gordon Beseth (letter attached) of the City of Roseville stating that the permit was approved but not yet paid for. Mr. Beseth requested our check. We submitted our check the following day. 6. Image Now/Leroy Sign proceeded with fabrication and completed the sign refurbishment in December 1996. Mr. Jopke, lam sure you realize that it is a complete shock to Image Now, Rreef, C.B. Commercial and Leroy Sign to hear that the Rosedale Square premise sign is now considered non-compliant. Image Now did not in any manner avoid the City's approval--just the opposite, we made sure at every step that the City was involved and approved the sign. The owner (Rreef), the City, and informed citizens all are enjoying an improved business identification sign of great image. As you can appreciate, Image Now relied upon the City to interpret its own sign codes before approval of a permit. Only after the City approved our permit application was the sign erected. In addition, it is reasonable to agree with authorization of the permit when reviewing the codes. Section 1009.02 Definition. Advertising Sign This section states that an advertising sign is a sign which does DQ1 direct attention to a business, its name or address, and is DQ1located on the premises of the business... The Rosedale Square premise sign obviously is D.Q1 an advertising sign by this definition. The sign ~ direct attention to the business on its premise and it carries the name of these businesses.