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3.0 STAFF COMMENT 3.1 In reviewing the request, staff made the following findings: 1. The proposed sign and variance requests are not in harmony with the general purpose and intent of the City's Comprehensive Plan and Title 10 of the City Code (Zoning). There is adequate area to move back the sign to a point 40 feet from the front property line without interfering with the flow of traffic on the site. No parking space will be lost with the replacement sign at a forty foot setback because the sign could set between parking spaces. However, with the small size of the lettering on the sign, this location would not serve the customer well - it would be difficult to see from Lexington Avenue. 2. The proposed sign variance (with six tenants advertising), if granted, will not adversely affect the public health, safety, and general welfare. Because the size of the sign has changed, it is more readable and may not slow traffic. 3. The substandard parking lot setback on the parcel creates a physical hardship for the applicant. Locating a sign at the required 30 foot setback would place it in the middle of the drive aisle of the parking lot. 4.0 STAFF RECOMMENDA TION 4.1 Based on the findings outline in Section 3.1, staff recommends denial of the request for sign variances to reduce the setback of a pylon sign to 5 feet (from the property line along Lexington Avenue North), increase the area to 200 square feet, and increase the height to 30 feet for the purpose of constructing a new pylon sign at Lexington Plaza - 1698-1752 Lexington Avenue as proposed with the following provisions: 1. A wood bumper base or a masonry planter box must be installed at the base of the sign to protect the sign from cars (and car doors) bumping the sign and, as approved by the Community Development Director. 2. The new sign must not exceed 200 square feet in area per face and 30 feet in overall height. 3. The roof sign (Lexington Plaza) and the two freestanding pylon signs (Moto Photo and Earl's Pizza) must be removed prior issuance of the permit for the new sign. 4. No additional pylon or"ground signage shall be placed on the property. PF3052 - RPCA (08/12/98) - Page 3 of 4