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City Council Meeting Retreat Tuesday, February 18, 2015 Page 2 dressed the governance concept, allowing the freedom to relate civic engagement in all those areas and providing a greater opportunity to elevate certain things to their own sta- tus versus including them under one umbrella. Councilmember McGehee responded that she didn't consider those things were preclud- ed, but she personally thought civic engagement had to be a piece of that and if the vari- ous targets (e.g. tax base, work with Metropolitan Council, etc.) included an obligation to educate the public and work with them to make sure they also understood the targets and were on board with those targets. Councilmember McGehee opined that this would cre- ate a much better process than the current one, which often got the City into trouble, with the City sometimes inviting public participation and educational efforts, and other times simply cramming things down their throats. Mayor Roe opined that he found the list provided by Mr. Rapp to capture yesterday's dis- cussion by not making one thing more important than another or combining them and los- ing emphasis in each area. Councilmember Laliberte concurred that while "civic engagement" would certainly play into everything the City did, it wouldn't necessarily be addressed unless separated out. Under"organizational evolution," Councilmember Etten stated that he struggled with that term, as the City struggles with upcoming Department Head turnover due to retirement, and the City's need to look at its service delivery progress in relationship to what it was great at. Councilmember Etten questioned if that was "evolution" or "refocus," since to him evolution meant something different than finding what the City was great at. In focusing on the current control model and desire to move toward a customer intimacy approach, Mayor Roe stated that was key in his mind. Mayor Roe opined that it made sense that the organization had to evolve to deal with that concept, and other suggested other questions would and should get answered as part of that changed approach. Mr. Rapp opined that, if the terminology changed from "organizational evolution," a member of the public may not immediately understand it, while theoretically they could understand the remainder of items listed. As an example, if determined that service level was a priority and concepts were defined on how to deliver those service, Mr. Rapp noted that the operational excellence would be impacted by the role of innovation and other tools. Councilmember Laliberte opined that she found that whole category difficult based on categorizing them from yesterday's perspective of value propositions and culture and where those two categories differed. As an example, Councilmember Laliberte opined that there was a huge interest in being customer intimate, but questioned how anyone would want to accomplish that at the expense of the organization's excellence.