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CC_Minutes_2015_0527
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Roseville City Council
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Council Minutes
Meeting Date
5/27/2015
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Special City Council Meeting <br /> Monday, May 27, 2015 <br /> Page 7 <br /> Ms. Wrzos further noted the need for an additional counter person, with wait <br /> times and lines increasing due to difficulties in meeting customer service needs <br /> based on the increased number of transactions. Ms. Wrzos advised that the Rose- <br /> ville License Center had a great reputation with the state and its customers, with <br /> frequent referrals, but in order to maintain that reputation and/or build the cus- <br /> tomer base, the Center needed to better position itself in expanding that customer <br /> base and protect the current client base. <br /> At the request of Mayor Roe, Ms. Ryan advised that she and Ms. Wrzos would <br /> work on a more detailed projection of additional revenue available that would <br /> handle the additional costs for 3 FTE's; with that information presented in the <br /> near future. <br /> At the request of Councilmember Etten, Ms. Ryan addressed current designation <br /> of one person, typically one of the four leads, to work specifically with automo- <br /> bile dealers as they brought in their transactions. However, Ms. Ryan noted this <br /> meant pulling that person from the counter to complete those operations, with <br /> someone else, usually her or Ms. Wrzos, filling in that void and taking them away <br /> from their supervisory duties. <br /> Ms. Wrzos concurred, noting that one of the License Center's largest clients was <br /> Enterprise rentals, with daily and frequently out-of-state transactions, with the <br /> Roseville License Center currently having secured all of their new vehicles <br /> through this office, and typically requiring one of three available Deputy Regis- <br /> trars to process those daily rentals. <br /> Ms. Ryan noted the typical Enterprise registration changed every 3, 6 or 8 months <br /> depending on the resale schedule, since they didn't keep the vehicles for an entire <br /> year. However, Ms. Ryan noted, while being lucrative, it was also time- <br /> consuming and often required several transactions for one vehicle depending on <br /> whether or not the vehicle was sold. Ms. Ryan noted staff had performed a cost <br /> analysis for daily rental transactions and the time and money spent to perform that <br /> work; while noting this didn't take away from the Center's revenue, since this <br /> represented a huge dealership for them, with the potential of 250 — 500 vehicles <br /> per week at $10/vehicle. However, if the Center is unable to meet Enterprise's <br /> turnaround needs, Ms. Ryan noted this threatened the Center's reputation as well <br /> as retaining this client. <br /> At the request of Mayor Roe, Ms. Ryan noted the Center can process more auto- <br /> mobile dealer applications than walk-ins from the street; but the goal was to retain <br /> those dealerships through good customer service while also meeting the service <br /> needs of walk-in traffic. Ms. Ryan noted another auto dealership in Maplewood <br /> and yet another in Roseville that the Center would like to pursue as clients; how- <br /> ever, they were not currently in the position to do so with current staffing without <br /> jeopardizing their current clientele. <br />
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