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REDA Meeting <br /> Minutes—Tuesday,April 18,2017 <br /> Page 2 <br /> John Marshall, Golden Shovel Agency <br /> Mr. Marshall introduced his firm, and provided a bench handout, entitled, <br /> "Roseville Marketing and Communication Strategy Overview." <br /> Mr. Marshall reviewed the goals and objectives for Roseville as a three- <br /> pronged approach: 1) Business Attraction; 2) Business Retention and <br /> Expansion; and 3) Workforce/Talent Attraction. <br /> Mr. Marshall summarized their Proposal and Letter of Interest (Attachment A) <br /> and a specific Roseville marketing strategy. <br /> At the request of Member Etten, Mr. Marshall confirmed that their firm would <br /> establish an independent website from that of the city to attract an audience <br /> differing from community constituents with a different user experience. <br /> At the further request of Member Etten, Ms. Collins provided an example from <br /> the firm's client, Elk River, MN, using CivicPlus and incorporating the city's <br /> taglines and color palette. Ms. Collins advised that the firm would work with <br /> the City of Roseville's Communication Department to ensure the navigation <br /> was seamless and in keeping with Roseville branding efforts. Ms. Collins <br /> clarified that the city's current website included financial policies, economic <br /> development resources and technical expertise, while this site would serve to <br /> provide key information to businesses for site selectors and a jobs directory <br /> versus the city's transactional services on its main website. <br /> Member Etten asked if businesses and/or property owners seeking tenants <br /> would be able to connect to the website and how they would connect with it. <br /> Mr. Marshall noted that community engagement was critical, with public <br /> submission features and functionality built in to their website. As an example, <br /> Mr. Marshall advised that a local realtor could market their own properties on <br /> this website, or community members would be able to interface with the city as <br /> well. Since the website would not be automatically populated, Mr. Marshall <br /> advised that the EDA would retain a check and balance for their final approval <br /> for legitimacy of any input. As an example, a jobs module that had proven <br /> very popular addressed a common complaint by businesses that not enough <br /> prospective employees were available for hire; and allowed an employer to <br /> define the type of ability and skills being sought by their company. Mr. <br /> Marshall advised that by including that information in the jobs directory and <br /> tied into the city's marketing strategy, they and community demographics <br /> would be advertised nationwide. <br /> Ms. Collins reported that this opportunity was attractive to the Community <br /> Development Department as an enhancement to its business visitations by the <br /> EDA and staff. As a follow-up to the recent School District No. 623 joint <br />